Ad Council & WarnerMedia Partner for ‘It’s Up To You’ PSAs to Educate Americans about COVID-19 Vaccines




As part of the Ad Council's new COVID-19 Vaccine Education Initiative, WarnerMedia has released a series of PSAs to help audiences feel informed and prepared to get vaccinated once a vaccine is available to them. The video spots feature talent from across the WarnerMedia portfolio including CNN's Dr. Sanjay Gupta, TNT's Daveed Diggs, and HBO Max's Rosie Perez. 

“WarnerMedia is proud to work with the Ad Council to continue to grow awareness and drive vaccine adoption,” said Dennis Williams, Head of Corporate Social Responsibility, WarnerMedia. “Having Sanjay, Rosie, and Daveed help us create and build a conversation around getting vaccinated will not only inspire action, but also save lives.”

Backed by science and vetted by the Centers for Disease Control and Prevention (CDC), the campaign urges audiences to visit to get the latest information about COVID-19 vaccines. 

The "It's Up To You" campaign will air primarily across the WarnerMedia and AT&T video ecosystem.

“We continue to be so grateful to the WarnerMedia team for their commitment to educating Americans on protecting themselves and their families from COVID-19,” added Heidi Arthur, Chief Campaign Development Officer, Ad Council. “We know that many Americans have questions about the vaccine, and are so thankful to Sanjay, Rosie, and Daveed for helping educate and inspire Americans to get the answers to their questions so they can make an informed choice about vaccination for themselves and for their families.”


Learn more via Deadline and the Ad Council