WarnerMedia Hosts 2021 Upfront, Announces HBO Max Ad-Supported Pricing Plan

 

 

Two years since its last in-person Upfront event, WarnerMedia took center stage this week to present its unified offering to advertisers through a newly expanded portfolio of brands and franchises. WarnerMedia’s theme this upfront – WMx – underpins the company’s foundation as a force multiplier, combining premium content with a deep data insights engine, scaled distribution pipes powering reach and an advanced technology platform delivering precision.

The 70-minute virtual event showcased an array of brand moments and news spanning the breadth of the WarnerMedia portfolio, including TBS, TNT, truTV, CNN, Turner Sports, Bleacher Report, Cartoon Network, Adult Swim, and HBO Max. Marketers, agencies, members of the press and other industry influencers received a sneak peek into new and returning content, big franchise moments coming soon, advanced advertising news, and more.

WarnerMedia executives Jason Kilar, CEO; Tony Goncalves, EVP and CRO; JP Colaco, Head of Advertising Sales; Katrina Cukaj, Lead of Sales and Client Partnerships and Brett Weitz, General Manager, TBS, TNT and truTV were among the executives who took to the virtual stage to reinforce the company’s value proposition to advertisers, notably:

  • 85 percent of Americans are reached each month through WarnerMedia’s portfolio of iconic entertainment, news and sports brands
  • TNT is #1 in cable in total day
  • TBS is #1 in cable in prime time
  • TNT, TBS, truTV combined reached 215 million viewers last year
  • CNN has been the #1 network in all of cable since the 2020 Presidential Election in A25-54 and is the #1 news network
  • NCAA March Madness ranks #1 on television every night of coverage
  • Bleacher Report is the #1 digital sports destination for millennials and Gen Z
  • Adult Swim has been #1 in Total Day for the past 16 consecutive years (2005-2020) with young adults

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News Roundup from WarnerMedia's 2021 Virtual Upfront Presentation

HBO Max logo

Official Trailer & Key Art Released For HBO Max’s 'Friends: The Reunion'

HBO Max logo

HBO Max Announces Ad-Supported Tier Pricing, Previews New Original Series and Content Premieres and Debuts Advertising Experience at 2021 WarnerMedia Upfront

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Sara Ramírez To Star In Max Original 'And Just Like That...' From Executive Producer Michael Patrick King

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Premium Content From CNN Original Series and CNN Films Shines on Theatrical, Streaming and Television Screens for 2021 and 2022

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TBS and TNT Launch 'Front Row,' a Limited Commercial Interruption Programming Destination

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AEW Franchise Continues Domination and Expands to TBS in 2022

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TBS Debuts 'Friday Night Vibes™,' Hosted by Actress and Comedian, Tiffany Haddish

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TNets Double Down on Original Programming Slate for 2022 With Second Season Renewals for 'Wipeout,' 'Fast Foodies' and 'Chad'

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It’s a Sizzling Hot Summer for the TNets as TBS, TNT and truTV Announce July Premieres

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HBO Max and Cartoon Network Take Flight with Series Commitment For 'My Adventures with Superman'

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Adult Swim Orders Series Pick Ups For 'Royal Crackers' and 'Smiling Friends'

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HBO Max and Cartoon Network Make Series Commitment For 'Batman: Caped Crusader'

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WarnerMedia Kids & Family to Commemorate 20th Anniversary of 'Harry Potter and the Sorcerer’s Stone' with Quiz Competition Series and Retrospective Special

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Adult Swim Launches Four New Digital Short Spinoffs Inspired By 'Rick and Morty,' 'Your Pretty Face is Going to Hell,' and More

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Adult Swim Greenlights 'Aqua Teen Hunger Force,' 'Metalocalypse' and 'The Venture Bros.' Original Movies